Connect with us
X
Categories:

Technology

Netflix with adverts launches in the UK for £4.99 per month

Published

on

Netflix
Share this post:

Netflix is hoping advertising can turn things around after losing millions of subscribers over the summer.

The streaming service has launched a cheaper, ad-supported subscription plan in the UK for just £4.99 per month.

The new option means significant savings for customers currently paying £6.99, £10.99 or £15.99 on one of the company’s three plans.

In return, viewers will be treated to adverts running between 15 or 30 seconds in length playing before and during series and films. There will be an average of four to five minutes of adverts per hour.

Crucially, about 5 to 10 per cent of Netflix’s programming will not be available on the ad-supported tier because of licensing restrictions.

Industry experts are watching to see what effect the new option has on Netflix’s fortunes, after the company announced plunging subscriber numbers earlier this year.

‘The new Netflix ad-supported tier will help the streamer to staunch the bleeding of its subscriber totals, but it will pull most users from the company’s existing user base instead of expanding the pool of Netflix viewers,’ said Peter Newman, a forecasting analyst at Insider Intelligence.

‘Diversifying revenue sources by adding a small but growing advertising business to the mix will give Netflix room to reduce churn and keep those relationships similarly monetized when the customer is looking to downgrade.’

‘An ad-supported tier isn’t going to reverse Netflix’s fortunes overnight, though; even with rapid adoption over the next few years, this will likely remain a single-digit part of the company’s revenue, and will still be dependent on subscriptions.’

Earlier this year, the streamer increased the price of its basic and standard plan by £1 a month to £6.99 and £10.99 respectively, while the premium tier will go up by £2 to £15.99.

The company has also started to clamp down on customers sharing their accounts with other households.


Get More Stories Like This On: Facebook: @AllNaijaEntertainment, Twitter: @AllNaijaEntertainment
Diya Can't Have Enough G-Wills
Music4 weeks ago

[Music] Diya – “Can’t Have Enough” Feat G-Wills

Email Newsletter Marketing Online Website
Technology1 month ago

The Vital Role of Email Fraud Detection Software

Roisea: Most Advanced Crypto Trading Platform for Bitcoin
Business1 month ago

The Role of Regulation in Crypto Investment: Navigating Legal Frameworks

Volatility in Commodities and How to Deal with It
Business2 months ago

Volatility in Commodities and How to Deal with It

Expanding Living Space
Lifestyle4 months ago

Expanding Living Space: Prefabricated Workshop Building Kits for Extra Rooms

BeBe Winans
Lyrics4 months ago

BeBe Winans – It All Comes Down to Love [Lyrics]

BeBe Winans
Music4 months ago

[Music] BeBe Winans – It All Comes Down to Love

The Countdown Begins to the Tournament That Has It All
ANE Football Analytical5 months ago

AFCON 2023: A Sporting Spectacle Set to Captivate the World

Litecoin: What Makes It The Crypto Winner?
Technology5 months ago

Runny Inflation Can Drive Cryptocurrency Adoption

Black and White French Bulldog puppies Frenchie Joy
Lifestyle6 months ago

Black and White French Bulldog puppies Frenchie Joy

3 Serious Reasons to Keep Your Teenager Away From Social Media
Lifestyle6 months ago

3 Serious Reasons to Keep Your Teenager Away From Social Media

Boxing vs MMA What Makes Them So Different
Sports7 months ago

Boxing vs MMA: What Makes Them So Different

Roisea: Most Advanced Crypto Trading Platform for Bitcoin
Technology7 months ago

NFTs and Intellectual Property Rights: Shaping Creative Ownership

The Birth of a Rugby Nation South Africas Love Affair with the Sport
Sports11 months ago

The Birth of a Rugby Nation: South Africa’s Love Affair with the Sport

A Beginner's Guide to Radicle (RAD): The Future of Peer-to-Peer Development
Technology12 months ago

A Beginner’s Guide to Radicle (RAD): The Future of Peer-to-Peer Development

Analysis of Nigeria's Renewable Energy Sector: Opportunities and Challenges
Technology1 year ago

Analysis of Nigeria’s Renewable Energy Sector: Opportunities and Challenges

Casino Gaming Poker
Sports1 year ago

What Are The Various Types Of Online Slots?

Luka Modric celebrates after scoring Real Madrid's second goal against Celta Vigo.
Sports1 year ago

Luka Modric set to join Ronaldo in Saudi Arabia’s Al Nassr

WHO World Health Organization
Health1 year ago

WHO debunks claims that tuberculosis is caused by witchcraft, poison

Atiku Abubakar
News1 year ago

2023 Election: Why DSS must arrest Fani-Kayode – Atiku

PDP Logo Umbrella
News1 year ago

PDP suspends National Chairman

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Final Episode 13)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 12)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 11)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 10)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 09)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 08)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 07)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 06)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 05)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 04)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 03)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 02)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Episode 01)

The Pastor Daughter Story by Miriam Edem _ ANE Story
ANE Stories1 year ago

[STORY] THE PASTOR’S DAUGHTER (Complete Episodes)

Papa Loves His Girls by Opeyemi Ojerinde Akintunde_ANE Stories
ANE Stories1 year ago

[STORY] PAPA LOVES HIS GIRLS (Episode 16)

Papa Loves His Girls by Opeyemi Ojerinde Akintunde_ANE Stories
ANE Stories1 year ago

[STORY] PAPA LOVES HIS GIRLS (Episode 15)

Papa Loves His Girls by Opeyemi Ojerinde Akintunde_ANE Stories
ANE Stories1 year ago

[STORY] PAPA LOVES HIS GIRLS (Episode 14)

Papa Loves His Girls by Opeyemi Ojerinde Akintunde_ANE Stories
ANE Stories1 year ago

[STORY] PAPA LOVES HIS GIRLS (Episode 13)

Papa Loves His Girls by Opeyemi Ojerinde Akintunde_ANE Stories
ANE Stories1 year ago

[STORY] PAPA LOVES HIS GIRLS (Episode 12)

ANE Billboard Hots