Kenya’s MarketForce launches its “Troops” project

Kenyan retail-tech startup MarketForce has formalised the launch of its Troops project into a B2B wholesale e-commerce marketplace.

The startup, which specialises on leveraging gig workers for order collection and fulfilment, also allows retailers to self-serve through a website and mobile app.

Launched two years ago, MarketForce enables consumer brands to optimise how they deliver essential goods and services to retailers and consumers by bridging the information gap in last mile distribution.

In May, press revealed that MarketForce had raised US$350,000 in seed funding to help it build upon its existing momentum.

In addition, the fund was to enhance its product to unlock new revenue streams.

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