WhatsApp to launch features to support local SMEs

Facebook’s instant messaging platform, WhatsApp, on Wednesday, hinted on plans to add new features for SMEs and startups to market and sell their products via the platform.

According to Facebook, parent company of Whatsapp, the new proposed features aim to provide seamless communication between consumers and business owners. By easing processes, the set of new features will allow consumers to purchase products directly from SMEs and startups.

WhatsApp made an official statement while commenting on how Covid-19 exposed flaws in how businesses communicate with consumers.

The statement reads: “The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account.

Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.” Industry experts have praised the influence of ecommerce in repositioning the economy. According to a majority of the experts, ecommerce allows people to sustain their economic activities as businesses are creating new features to make shopping more convenient.

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