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Facebook launches Messenger API with support for Instagram

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Leading social networking site, Facebook, has today announced the launch of its updated Messenger API which allows businesses to manage their communications across Instagram, in addition to Messenger.

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The new development comes on the heels of an updates to Instagram and Messenger with the hope to delivere cross-app communication and other features.

Reviewers noted that prior to the launch, today, businesses could only respond to customer inquiries through the Instagram app and through Facebook’s unified business inbox.

While this could only work for some smaller businesses, larger brands with a high volume of messages struggle to stay efficient.

The launch, hence, is expected to facilitate the possible of businesses to integrate Instagram messaging into the applications and workflows they’re already using in-house to manage their Facebook conversations.

Facebook further explained that business with a CRM system integration would be able to view the customer loyalty information and take that into account when they respond.


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