Technology
YouTube Rolls Out 45% Ad Incentive To Win TikTok Market
Google-owned video sharing platform, YouTube, has announced major changes to its YouTube Partner Program that will allow creators to earn 45% of ad sales.
YouTube Chief Product Officer, Neal Mohan, confirmed the new development in a media release seen by Ripples Nigeria on Wednesday.
The new change is set to challenge YouTube’s closest short video rival, TikTok.
YouTube Partner Program is an initiative from YouTube that allows Creators monetize videos and unlock features.
YouTube said that Shorts creators will be able to join the Partner Program if they have at least 10 million views on the platform over the last 90 days
“I’m proud to say this is the first time real revenue sharing is being offered for short-form video on any platform at scale,” said Neal.
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