Entertainment

Burna Boy, Asake, and Davido ranks top three artists on Spotify Nigeria for Gen Z listeners

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2 years ago

August 23, 2022

Fahuyost (ANE Staff)

Burna Boy, Asake, and Davido ranks top three artists on Spotify Nigeria for Gen Z listeners

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Music streaming platform Spotify has released new data detailing music consumption habits amongst Gen Z users. The data reveals that Grammy winner Burna Boy, rave of the moment Asake, and Afrobeats megastar Davido are the top three most streamed artists by Gen Z consumers.

Details: Since Spotify entered the Nigerian music space in February 2021, it has become quite popular amongst a growing number of Nigeria’s large young population. Its unique playlist and open data have endeared it to Nigerian Gen Z consumers who are actively shaping music consumption behavior in the Nigerian music industry.

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The latest data released by Spotify shows that the most successful songs on Spotify in 2022 owe their success to the huge patronage of Gen Z consumers. According to Spotify, the top 5 most streamed artists by Nigerian Gen Z consumers on its platform are:

Burna Boy
Asaka
Davido
Drake
Wizkid

This list shows a clear preference for local music in what is a vital contribution to the digital advancement of Afrobeats.

Top 5 Songs: Spotify also released the top 5 most streamed songs amongst Gen Z consumers in 2022. All five songs are Afrobeats singles with Burna Boy’s ‘Last Last’ taking the lead.

Burna Boy – ‘Last Last’
Asake & DJ Spinall – ‘Pallazo’
Ayra Starr, Boy Spyce, Crayon, LADIPOE, Magixx, Mavins – ‘Overdose (Overloading)’
Asake – ‘Peace Be Unto You’
Kizz Daniel & Tekno – ‘Buga’

Top 5 Albums: Similarly to the artists and songs, Nigerian Gen Z consumers also have a preference for Nigerian albums. Burna Boy completes his hattrick on the list as he also tops the album list with his 2022 album ‘Love, Damini’.

Burna Boy – ‘Love, Damini’
Rema – ‘Rave & Roses’
Omah Lay – ‘Boy Alone’
Kendrick Lamar – ‘Mr. Morale & The Big Steppers’
WizKid – ‘Made In Lagos: Deluxe Edition’

Top 5 Playlists: Spotify has different specially curated playlists with which it caters to need varying needs of its consumers. Afrobeats playlist has found eager consumers in Nigerian Gen Z consumers and topping the list is ‘Hot Hits Naija’ which allows them to enjoy a rich selection of Nigerian hit songs.