Ford Can Now Show Advertisements In Cars

Ford has developed a system that should make it possible to show or play advertisements in cars. For now, it is still purely a patent, putting it into practice is a whole other story.

Just when you’re driving around with some music on, suddenly an advertisement comes blaring out of your speakers. You may be familiar with this when you stream free music in your car, but it could also become a standard reality in a Ford. Ford has filed a patent in the United States for a system that should make advertising in the brand’s cars possible. This was discovered at the US Patent and Trademark Office.

The system should be able to show relevant advertisements on the infotainment screen or play them through the speakers based on your location. It should also be able to select customized advertisements based on your set navigation destination or even based on conversations you have in the car. To disturb you as little as possible in conversations you have in the car, the system should also listen in when there is silence and then call up the advertisement.

According to InsideEVs, Ford admits in the patent description that such a system could also be counterproductive. The company would undoubtedly not make friends with car buyers with it. At most, it could be well received if the prices of the cars dropped in exchange for advertising. There also seem to be several hurdles in the area of ​​privacy legislation that need to be taken. So there is a good chance that Ford is only recording this idea ‘just in case’, but has no concrete plans to apply it in practice.

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