eVuna launches insight crowdsourcing digital platform

eVuna, one of South African startups, has launched an insight crowdsourcing platform, enabling sponsor to digitally connect with an audience, known or unknown, with incentives for the audience as reward for their engagement. Industry insights revealed that the product was launched in September.

With its reward system, it works by its gamification model to get closer to audiences, better understand their needs, and entrench brand or business loyalty.

Commenting on the idea to use gamification concept, Ruaan Botha, co-founder of eVuna, noted that its organisation is reacting to new trends in the tech ecosystem.

He said: “Global events are drastically changing how people perceive value in products, services and brands.

New regulations, macro changes in trends, and globalisation of services are forcing changes to organisations, and the need exists for empirical data from target audiences to make decisions.” He added that:

“The current method of getting closer to their audience insights is to “buy data” or pay marketing corporations hefty amounts to manually source insights on their behalf.”

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