Africa’s Sea Monster emerges winner of prestigious global award

Sea Monster, a Cape Town-based, animation, gaming, and AR/VR company, has emerged winner of Data & Insight category at the renowned International Content Marketing Awards held in the United Kingdom.

The company clinched the prize with its innovative design and implementation of the Livin’ it Up financial education mobile game. According to press, the product was designed for Capitec Bank, winning the Cape Town-based company international acclaim.

Speaking on the development, Glenn Gillis, CEO of Sea Monster, who commented on the company while receiving the illustrious award, expressed excitement, acknowledging that the competition was, indeed, a tough one.

He said: “We’re humbled by the award, not only because of the huge competition we were up against, including many European heavyweights, but because we won this for the best use of data and insights, which is becoming such a critical element of modern marketing.

We’re also extremely proud that, once again, South African innovation has been acknowledged in this way internationally. It seriously places what we can achieve here on the global map, and shows that our home-grown solutions can compete with the best in the world.”

The International Content Marketing Awards was established by the UK-based not-for-profit association, the Content Marketing Association (CMA), to reward and recognise Players in the content marketing industry.

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