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Tiktok Partners Gritti To Launch Elevator Pitch For Entrepreneurs

All Naija Entertainment

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Popular short video streaming platform, TikTok, has announced its new partnership with The Gritti Fund to launch world-first Pitch Up In The Sky for South African entrepreneurs.

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The Gritti Fund, being the world’s first purpose-driven and happiness-focused investment fund, will offer entrants a chance to win $ 10,000 and a one-year mentorship programme. According to Boniswa Sidwaba,

TikTok Content Operations Manager, Africa, similar initiatives have always been TikTok’s mission to inspire creativity and bring joy to its users and the launch of such a unique event is a testament to that.

He said: “Through this event, we aim to support our local community of budding entrepreneurs by providing them with the opportunity to creatively express their ideas with the possibility that those ideas may materialise.”

TikTok further explained the uniqueness of the elevator pitch challenge, noting that it was aimed at grooming entrepreneurs to overcome pressure. “Pitch Up In The Sky is the ultimate elevator pitch for daring entrepreneurs who can overcome their fears and stay cool under pressure,” the statement read.


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