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Truecaller Reaches 100 Million Daily Active Users

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Truecaller just announced that it has hit 100 million daily active users globally. With this new achievement, Truecaller in less than a year has moved passed from 100 million monthly active users (MAUs) to 100 million daily active users (DAUs).

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Trucaller started off as a simple Caller ID and spam blocking application and has evolved into a full-fledged communications platform with calls, SMS, Flash Messages and payment services. The company has also said that Trucaller has become a resource for women’s safety in many countries and has helped in e-commerce and courier services around the globe to facilitate the difficult last mile of delivery or allow more people to experience a data-only product in offline mode.

Commenting on the same, Alan Mamedi, CEO & co-founder said:

It was so big, in fact, that Truecaller is pleased and excited to announce that we now have more than 100 million daily active users using our app for their daily communication. There are only a handful of mobile-only services that impact as many users each and every day, and we are humbled to be able to join this exclusive group.

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We’re continuously working to make your communication more safe and efficient and the fact that so many of you have joined us validates our mission. We’re excited to see what the next decade and 100+ million users bring us. So, to all millions of users who helped us get here – thank you

With more than 20% of its user base in Africa, Truecaller app service identifies more than half a billion calls a monthly in the region, and 50 percent of SMS received are spam. In Nigeria the application blocks and filters more than 13 million calls and 25 million spam SMSes per month.

The world has come a long way
From people predominantly using Nokia and BlackBerry phones to a wide array of Androids and Apple’s, technology is constantly evolving around us. The cost of both mobile phones and data continues to plunge, people all around are now armed with connected devices.

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In emerging markets, there is an increased importance placed on smartphones in peoples’ daily lives. It’s their primary gateway to the internet, their connection with family and friends, people abroad, and increasingly their main banking and finance tool.


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